Before the theme parks arrived and rewrote the map, Florida sold itself on sunshine, sand, and 1,016 miles of beach. This early 1960s pictorial vacation guide captures the Sunshine State in its golden mid-century tourism era — and it opens with a personal welcome letter signed by Governor Farris Bryant, dating it firmly to his term in office (1961–1965).
Inside, full-color and black-and-white photography walks you through Florida’s beaches from the Miracle Strip to Miami, the Florida Keys, Vizcaya in Miami, Seminole village life, Ringling Museum in Sarasota, Kissimmee rodeos, Busch Gardens flamingos, and Daytona Beach when you could still drive your car to the water’s edge. Not a single theme park in sight.
Details:
• Era: Early 1960s (Governor Farris Bryant, 1961–1965)
• Format: Multi-page pictorial fold-out booklet
• Issued by: Florida Development Commission, Tallahassee
• Condition: Good vintage condition; light age toning, cover shows some wear, interior bright and intact
A wonderful piece of pre-Disney Florida history.
Shipping from United States
Processing time
1 business day
Customs and import taxes
Buyers are responsible for any customs and import taxes that may apply. I'm not responsible for delays due to customs.
Payment Options
Returns & Exchanges
Returns & exchanges accepted within 30 days
Buyers are responsible for return shipping costs. If the item is not returned in its original condition, the buyer is responsible for any loss in value.
I gladly accept cancellations
Request a cancellation within: 2 hours of purchase
Privacy policy
I respect your privacy and will only use your personal information as needed to fulfill your order, communicate with you about your purchase, comply with legal or tax obligations, resolve disputes, and provide customer service.
I may receive personal information such as your name, email address, shipping address, payment-related information, and order details through Etsy when you place an order or contact me.
I share information only when necessary to operate my business and fulfill your order, such as with Etsy, payment processors, and shipping carriers, or when required by law.
I do not use buyer information for unsolicited marketing or sell personal information to third parties.
I retain order information only for as long as reasonably necessary for business, tax, legal, and record-keeping purposes.
If you have questions about the personal information I hold about you, or wish to request access, correction, or deletion where applicable, please contact me through Etsy Messages.